Press Room

BUILD-A-BEAR AND HELLO KITTY® TEAM UP IN LOS ANGELES FOR FIRST-EVER COLLABORATIVE WORKSHOP

ST. LOUIS, MO – 07 November 2024: Build-A-Bear Workshop (NYSE: BBW) is excited to announce the official opening of the first ever Build-A-Bear x Hello Kitty® and Friends Workshop on 15 November, 2024, at the renowned Westfield Century City in Los Angeles. This one-of-a-kind retail destination was designed in collaboration with Sanrio®, the global lifestyle brand best known for pop culture icon Hello Kitty®, in honor of the beloved character’s 50th anniversary this year.

BUILD-A-BEAR WORKSHOP APPOINTS KIM UTLAUT AS SENIOR VICE PRESIDENT, CHIEF BRAND OFFICER

ST. LOUIS, MO – 29 October 2024: Build-A-Bear Workshop (NYSE: BBW) is announcing the appointment of Kim Utlaut as Senior Vice President and Chief Brand Officer. Utlaut most recently served as a General Manager for Franchise Leadership at The Coca-Cola Company.

BUILD-A-BEAR UNVEILS UNIQUE COLLABORATION WITH VARSITY SPIRIT AS CHEERLEADING’S POPULARITY SKYROCKETS

ST. LOUIS, MO – 03 October 2024: Build-A-Bear Workshop (NYSE: BBW), the beloved global brand known for offering a personalized experience where guests of all ages can create their own special furry friends, today announces a groundbreaking collaboration with Varsity Brands through its Varsity Spirit division, the global leader in cheerleading, dance team, and band apparel, camps, competitions and yearbooks.

BUILD-A-BEAR CELEBRATES THE MONTH OF “OCTOBEAR” WITH SECOND WAVE OF HALLOWEEN COLLECTIBLES

ST. LOUIS, MO – 30 September 2024: Highly Anticipated Return of Fan Favorite Pumpkin Kitty to Workshops Scheduled for October 1st

ICONIC CHARACTER BLUEY MAKES DEBUT AT BUILD-A-BEAR WORKSHOP

ST. LOUIS, MO – 26 September 2024: Build-A-Bear Workshop (NYSE: BBW) is excited to announce the launch of its first-ever Bluey collection, as part of a licensed partnership with BBC Studios, bringing beloved Bluey and her family from the hit animated series to Build-A-Bear’s furry friends lineup.

BUILD-A-BEAR UNVEILS NEW BOARD BOOK, “FRIENDS FOREVER,” INSPIRING YOUNG READERS WITH A HEARTFELT ADVENTURE

ST. LOUIS, MO – 24 September 2024: Build-A-Bear Workshop, Inc. (NYSE: BBW), renowned for offering a personalized experience where guests of all ages can create their own special furry friends, is excited to announce the release of a new board book titled “Friends Forever.”

BUILD-A-BEAR CELEBRATES HELLO KITTY’S 50TH ANNIVERSARY WITH LIMITED-EDITION PLUSH AND GRAND OPENING PLANS FOR FIRST-EVER BUILD-A-BEAR X HELLO KITTY ® AND FRIENDS WORKSHOP

ST. LOUIS, MO – 29 August 2024: Build-A-Bear Workshop, Inc. (NYSE: BBW), a pioneer in experiential retail, announced today the introduction of an exclusive 50th Anniversary Hello Kitty® make-your-own plush and plans for a first-of-its-kind Workshop location designed in collaboration with Sanrio®, the parent company of Hello Kitty® and Friends. The grand opening of the new Build-A-Bear x Hello Kitty® and Friends Workshop, situated in the prestigious Westfield Century City in Los Angeles, is expected to occur in time to celebrate Hello Kitty’s November anniversary with special events and exclusive products along with the personalized, memorable, “building” process for which Build-A-Bear is known.

BUILD-A-BEAR WORKSHOP CELEBRATES NATIONAL TEDDY BEAR DAY ON 9 SEPTEMBER WITH SPECIAL LIMITED TIME £9 BEAR OFFER

ST. LOUIS, MO – 05 September 2024: Build-A-Bear Workshop, Inc. (NYSE: BBW), best known for the unique and memorable experience of creating your own special teddy bear, is once again celebrating National Teddy Bear Day. On 9 September, the beloved company will rollback prices to 1997, the year Build-A-Bear started, for one of the company’s all-time best-selling products, Lil' Cub, to £9 only for this special day.

BUILD-A-BEAR CELEBRATES SURPASSING 25 MILLION WORKSHOP BIRTHDAYS WITH NEW PARTY OFFER DURING THE BIGGEST BIRTHDAY MONTH OF THE YEAR

ST. LOUIS, MO – 01 August 2024: Build-A-Bear Workshop, Inc. (NYSE: BBW) is celebrating birthdays with a Birthday Blitz throughout August, the month when the most people are born, according to the U.S. National Center for Health Statistics.

BUILD-A-BEAR CELEBRATES SURPASSING 25 MILLION WORKSHOP BIRTHDAYS

ST. LOUIS, MO – 01 August 2024: Build-A-Bear Workshop, Inc. (NYSE: BBW), is celebrating birthdays with a special offer throughout August, the month when the most people are born, according to the U.S. National Center for Health Statistics.

HOW MUCH STUFF CAN YOU FIT IN A BUILD-A-BEAR CUB CONDO?

ST. LOUIS, MO – 15 July 2024: Build-A-Bear Workshop, Inc. (NYSE: BBW), known for its heartwarming and memorable experiences, is thrilled to announce its first-ever "Stuff You Love Cub Condo Event" tomorrow, 16 July.

BUILD-A-BEAR CELEBRATES INTERNATIONAL DAY OF PLAY WITH "THE STUFF YOU LOVE": FREE LIL CUB BEARS, HEARTWARMING DONATIONS, AND FUN FOR KIDS

ST. LOUIS, MO – 10 June 2024: Build-A-Bear Workshop, Inc. (NYSE: BBW), a multi-generational, multi-dimensional global brand known for its heartwarming, memorable experiences, will celebrate International Day of Play tomorrow, 11 June, with the “stuff” guests love. International Day of Play is a globally-recognised day to give children around the world the time and opportunity to play which supports overall learning, life skills and psychosocial well-being.

CELEBRATE YOUR MAMA BEAR WITH BUILD-A-BEAR THIS MOTHER’S DAY

ST. LOUIS, MO – 30 April 2024: Build-A-Bear Workshop (NYSE: BBW) is here to celebrate mom this Mother’s Day with an endless range of customizable gifts.

BUILD-A-BEAR FOUNDATION ANNOUNCES NEW FOUNDATION PRESIDENT AND COMMITMENT TO BOOKS, BEARS AND AMAZING EXPERIENCES IN 2024

ST. LOUIS, MO – 09 April 2024: Build-A-Bear Foundation, the 501(c)3 charitable arm of Build-A-Bear Workshop (NYSE: BBW), continues its mission of adding a little more heart to life by sharing hugs, inspiring creativity, and supporting those in need with a new Foundation President and a new goal of donating 100,000 furry friends in 2024.

BUILD-A-BEAR OPENS NEW WORKSHOP AT WINDSOR ROYAL STATION, UNITED KINGDOM

ST. LOUIS, MO – 27 March 2024: Build-A-Bear Workshop (NYSE: BBW) has announced a new store opening at Windsor Royal Station, located at Windsor in the United Kingdom.

BUILD-A-BEAR WORKSHOP IS YOUR ONE HOP SHOP FOR BUNNY VISITS AND LAST-MINUTE EASTER GIFTS

ST. LOUIS, MO – 26 March 2024: Build-A-Bear Workshop (NYSE: BBW), the experiential branded retail company known for celebrating moments and creating endearing memories, today announces that their hit new plush collection, Mini Beans, are now back in stock in all Workshops across the country just in time to complete last minute Easter Baskets.

BUILD-A-BEAR CELEBRATES VALENTINE’S DAY WITH PAW-SOME SELECTION OF GIFTS STUFFED WITH LOVE

ST. LOUIS, MO – 18 January 2024: This Valentine’s Day, Build-A-Bear Workshop (NYSE: BBW) is the perfect place to create and customise gifts that add a little more heart to life for that special someone. Whether for a lifelong partner, crush, Galentine, or little one, Build-A-Bear has a wide assortment of unique gifts and experiences that will be enjoyed and remembered for years to come. Visit the online Valentine’s Day Shop or visit a local Workshop for an unforgettable gift.

BUILD-A-BEAR INTRODUCES SKOOSHERZ, THE NEWEST HUGGABLE FURRY FRIEND COLLECTION

ST. LOUIS, MO – 12 January 2024: Build-A-Bear Workshop unveils a new line of collectible plush friends, SKOOSHERZ, that are uniquely styled for optimal squishing and hugging benefits. Named after a hug, or a “skoosh,” these adorable spherical furry friends are made with an ultra-soft plush and extra huggable stuffing making them perfect for “skooshing.”

BUILD-A-BEAR UNVEILS DE-LIGHT-FUL “AFTER DARK” COLLECTION WITH A WINK THIS VALENTINE’S DAY

ST. LOUIS, MO – 10 January 2024: Build-A-Bear is calling on all Zaddies, friends, crushes, and lovers ages 18+ this Valentine’s Day as the heat is dialed up in The Bear Cave with the release of the new After Dark Collection. These Valentine’s gifts are designed to delight a partner with a playfully romantic gesture, make a Galentine smile with a cheeky message, or induce a blush from your crush over a plush.

AXIOM SPACE, BUILD-A-BEAR CONTINUE PARTNERSHIP SENDING GIGI TO SPACE ON ANOTHER MISSION TO INSPIRE YOUTH THROUGH STEAM EDUCATION

HOUSTON, TX – 08 January 2024: Axiom Space and Build-A-Bear Workshop (NYSE: BBW) have continued their partnership and will send a furry fifth crew member to space, alongside the Axiom Mission 3 (Ax-3) astronauts in a launch planned no earlier than 17 January, from Florida. The teddy bear, named GiGi, will launch to space as the Ax-3 mission’s zero-gravity indicator wearing Axiom Space’s next-generation spacesuit.

BUILD-A-BEAR ADDS HEART TO THE HOLIDAY WITH NEW "GLISTEN AND THE MERRY MISSION" MOVIE, IN-STORE EXPERIENCES AND SPECIAL PROMOTIONS FOR FUN FAMILY MEMORY MAKING

ST. LOUIS, MO – 12 December 2023: Build-A-Bear is spreading holiday cheer as the season hits its peak with family events and the digital release of its new movie, “Glisten and the Merry Mission”.

BUILD-A-BEAR BRINGS SANRIO FRIENDS IN-STORE AND ONLINE FOR HOLIDAY SEASON

ST. LOUIS, MO – 07 December 2023: Build-A-Bear Workshop (NYSE: BBW) has released a new line of products from Sanrio – best known for its signature character Hello Kitty – in stores, including Pompompurin, My Melody and Kuromi. Initially launched online at buildabear.com earlier this month, these plushes expand upon Build-A-Bear’s existing line of Sanrio products including Hello Kitty, Cinnamoroll, clothing and accessories.

BUILD-A-BEAR INSPIRES NEW HOLIDAY TRADITIONS AT HOME WITH ‘GLISTEN AND THE MERRY MISSION’ NOW AVAILABLE ON DIGITAL DEMAND

ST. LOUIS, MO – 01 December 2023: Build-A-Bear Entertainment spreads holiday cheer with today’s digital release of its new enchanting family film, "Glisten and the Merry Mission", inspired by its much-loved Merry Mission plush collection.

BUILD-A-BEAR GIVES BOOKS AND BEARS

ST. LOUIS, MO – 28 November 2023: Build-A-Bear Foundation, the 501(c)3 charitable arm of Build-A-Bear Workshop (NYSE: BBW), continues its mission to add a little more heart to life by sharing hugs, inspiring creativity, and helping children and families in need. With expanded partnerships and a promise to donate one million books and 100,000 bears through First Book by 2027, the organisation has further established its focus on children’s literacy as a core pillar of its charitable work.

BUILD-A-BEAR CELEBRATES SHINING HOLIDAY THEATER DEBUT OF NEW FILM

ST. LOUIS, MO – 09 November 2023; Build-A-Bear Workshop, Inc. (NYSE: BBW) is delighted to announce a magical theatrical kickoff weekend for its own "Glisten and the Merry Mission", as laughter, wide eyes, and smiles were celebrated in movie seats across the country. Theaters were buzzing with joy and anticipation as kids reveled in the magic of the holiday film, with many in attendance, by way of a free children’s movie ticket, received by creating their very own furry friend at participating Build-A-Bear Workshops.

BUILD-A-BEAR INTRODUCES THIS SEASON'S MOST MAGICAL GIFT, THE ‘BEARLIEVE’ INTERACTIVE TEDDY BEAR

ST. LOUIS, MO – 01 November 2023: The holidays are about to get even more magical with the arrival of Bearlieve Bear, Build-A-Bear Workshop's first-ever interactive furry friend that responds to touch and the sound of your voice. From opening its eyes to wiggling its ears to verbalizing sweet phrases, Bearlieve Bear is poised to capture the hearts of children and adults alike as the must-have gift of the season.

BUILD-A-BEAR SLEIGHS THE HOLIDAY SEASON WITH "GLISTEN AND THE MERRY MISSION"

ST. LOUIS, MO – 12 October 2023: Build-A-Bear Workshop, Inc. (NYSE: BBW), is ushering in the holiday season with the upcoming release of its highly anticipated new movie, "Glisten and the Merry Mission", in collaboration with exclusive theater partner, Cinemark.

BUILD-A-BEAR AND CINEMARK ANNOUNCE FIRST-TIME COLLABORATION TO RELEASE NEW HOLIDAY FILM 'GLISTEN AND THE MERRY MISSION' IN THEATERS ACROSS THE COUNTRY

ST. LOUIS, MO – 27 September 2023: In a first-time deal of its kind for the company, Build-A-Bear Entertainment, a subsidiary of Build-A-Bear Workshop, Inc. (NYSE: BBW), with Foundation Media Partners, announces a collaboration with Cinemark Holdings, Inc. (NYSE: CNK) to exclusively release the company’s new animated feature film "Glisten and the Merry Mission" in Cinemark theaters across the country starting November 3.

BUILD-A-BEAR AND GIOCHI PREZIOSI PARTNER TO OPEN BUILD-A-BEAR LOCATION AT HAMLEYS MILAN IN HISTORIC CORSO VITTORIO EMANUELE II

ST. LOUIS, MO – 14 September 2023: Build-A-Bear Workshop (NYSE: BBW) is thrilled to announce its partnership with the franchise, Giochi Preziosi, on the opening of the first Build-A-Bear location in Milan, Italy. The new location will be in the Hamleys at the Corso Vittorio Emanuele II, and will be operated by Giochi Preziosi.

BUILD-A-BEAR FOUNDATION PARTNERS WITH MAKE-A-WISH^® TO GIVE BACK THROUGH "KRYSTIN’S WISH"

ST. LOUIS, MO – 13 September 2023: Build-A-Bear Foundation, in partnership with Make-A-Wish^®, recently fulfilled the wish of 18-year-old Krystin to give back to the youngest of patients at Seattle Children’s Hospital. Krystin, who was diagnosed with leukemia in 2022 and is cancer-free today, was granted a wish by Make-A-Wish just as she graduated high school.

BRING ON THE PINK WITH BUILD-A-BEAR'S NEW BARBIE^® COLLECTION

ST. LOUIS, MO – 07 July 2023: Build-A-Bear Workshop (NYSE: BBW) is thrilled to announce the highly anticipated launch of its NEW Barbie^® collection, available in Build-A-Bear Workshops and online at buildabear.com starting today.

BUILD-A-BEAR WORKSHOP^® OPENS AT KALAHARI RESORTS & CONVENTIONS

ST. LOUIS, MO – 25 May 2023: Today, Build-A-Bear Workshop (NYSE: BBW) and Kalahari Resorts & Conventions, home to America’s Largest Indoor Waterparks, announce a new partnership that brings Build-A-Bear to all four Kalahari Resort locations including Wisconsin Dells, Wisconsin, Sandusky, Ohio, Pocono Manor, Pennsylvania, and Round Rock, Texas.

BUILD-A-BEAR FOUNDATION ANNOUNCES NEW PARTNERSHIP WITH FIRST RESPONDERS CHILDREN’S FOUNDATION

ST. LOUIS, MO – 23 May 2023: Build-A-Bear Foundation announced today a new partnership with First Responders Children’s Foundation (FRCF), a national 501(c)3 organization dedicated to serving the children of U.S. first responders.

AXIOM SPACE, BUILD-A-BEAR PARTNER TO SEND TEDDY BEAR TO SPACE

HOUSTON, TX – 22 May 2023: Axiom Space and Build-A-Bear Workshop (NYSE: BBW) have partnered to fly a furry fifth crew member alongside the Axiom Mission 2 (Ax-2) astronauts. The teddy bear, named GiGi, took flight yesterday as the Ax-2 mission’s zero-gravity indicator wearing Axiom Space’s next-generation spacesuit.

IT’S DADS & GRADS SEASON AT BUILD-A-BEAR

ST. LOUIS, MO – 16 May 2023: Build-A-Bear Workshop (NYSE: BBW) has everything to celebrate Dads and Grads this summer with a fun selection of unique Father’s Day and Graduation gifts.

BUILD-A-BEAR ENTERTAINMENT INKS GROUNDBREAKING NEW IMPRINT DEAL WITH MACMILLAN PUBLISHING AND ODD DOT

ST. LOUIS, MO – 27 April 2023: Foundation Media Partners drives the collaboration with Odd Dot, a division of Macmillan Children’s Publishing Group, to create and produce compelling content for readers of all ages.

CUSTOMISED BUILD-A-BEAR GIFTS SURE TO MAKE MOM SMILE THIS MOTHER'S DAY

ST. LOUIS, MO – 25 April 2023: Capture their voices as a sweet surprise and forever treasured gift for Mom with Build-A-Bear’s Record Your Voice personalisation.

BUILD-A-BEAR LAUNCHES ITS FIRST ALPACA AND NEW LAVENDER AXOLOTL

ST. LOUIS, MO – 17 April 2023: Build-A-Bear Workshop (NYSE: BBW) continues to embrace the trending animal craze with its latest product release.

POPULAR BUILD-A-BEAR PEEPS^® COLLECTION IS PERFECT FOR BASKETS

ST. LOUIS, MO – 05 April 2023: Multi-year CollaBEARation Approaches Quarter of a Million Products Sold; Inspired by Beloved Marshmallow Easter-themed Treat.

COUTURE GOES CUDDLY: BUILD-A-BEAR^® SHOCKS THE FASHION WORLD WITH DESIGNER TEDDY BEAR FAUX FUR COATS FOR THE TRENDY CONNOISSEUR

ST. LOUIS, MO – 31 March 2023: April Launch Targeted for New Ursine Inspired Outerwear.

BUILD-A-BEAR WORKSHOP, INC. NAMES NEW CHIEF MARKETING OFFICER

ST. LOUIS, MO – 30 March 2023: Build-A-Bear Expands Leadership Team as Company Reports Record Year and Continues Strategic Evolution.

BUILD-A-BEAR SPOTLIGHTED AS INNOVATIVE AND DISRUPTIVE INDUSTRY LEADER

ST. LOUIS, MO – 29 March 2023: CBS News Special Segment Highlights Company’s Ongoing Transformation and Record-Breaking Performance.

FOLLOW THE BUNNY TRAIL (OR BEAR TRACKS) TO BUILD-A-BEAR FOR MEMORIES THAT LAST BEYOND EASTER MORNING

ST. LOUIS, MO – 20 March 2023: Build-A-Bear Workshop (NYSE: BBW) has everything you need to fill Easter baskets this year.

STORIES & HEART, A NEW BOOK BY BUILD-A-BEAR CEO, HITS BEST SELLER LIST ON LAUNCH DAY

ST. LOUIS, MO – 16 February 2023: Sharon Price John’s new book and podcast in partnership with Forbes provide insights and tools to “unlock the power of personal stories to create a life you love.”

BUILD-A-BEAR WORKSHOP^® OPENS POP-UP LOCATION AT SUPER BOWL LVII NFL EXPERIENCE

ST. LOUIS, MO – 06 February 2023: Build-A-Bear has announced a new, temporary store opening at the Super Bowl Experience at Phoenix Convention Center located at 100 N 3rd Street, Phoenix AZ 85004.

BUILD-A-BEAR^® CELEBRATES VALENTINE’S DAY WITH UNIQUE GIFTS FOR EVERYONE YOU LOVE

ST. LOUIS, MO – 24 January 2023: Tired of flowers and chocolate? (We guarantee they are!) Need something more than a card?

BUILD-A-BEAR WORKSHOP^® OPENS NEW LOCATION IN MYRTLE BEACH

ST LOUIS, MO – 19 January 2023: Build-A-Bear has announced a new store opening at Barefoot Landing in Myrtle Beach, South Carolina.

BUILD-A-BEAR CEO PROVIDES INSIGHTS IN DEBUT BOOK ABOUT HOW PERSONAL STORIES CAN SHAPE SUCCESS

ST LOUIS, MO – 17 January 2023: Build-A-Bear Workshop, Inc. (NYSE: BBW) announces that Sharon Price John, Build-A-Bear Workshop President and Chief Executive Officer, has launched her first book, Stories & Heart: Unlock the Power of Personal Stories to Create a Life You Love, published with Forbes Books, and available on Amazon today

BUILD-A-BEAR WORKSHOP, INC. NAMES NEW SENIOR VICE PRESIDENT, CHIEF TECHNOLOGY OFFICER

ST LOUIS, MO – 09 January 2023: Build-A-Bear Workshop, Inc. (NYSE: BBW) today announced the hiring of Dara Meath in the role of Senior Vice President, Chief Technology Officer. Ms. Meath will also be a member of Build-A-Bear’s Senior Leadership Committee reflecting the Company’s continued commitment to its digital transformation and expanded technical capabilities.

BUILD-A-BEAR TYCOON GAME BY GAMEFAM LAUNCHES ON ROBLOX BRINGING ICONIC EXPERIENCE TO LIFE IN THE METAVERSE

ST LOUIS, MO – 14 December 2022: Build-A-Bear Workshop, Inc. (NYSE: BBW), today announced its next launch into the Metaverse with the release of its new virtual community space, Build-A-Bear Tycoon, on Roblox, one of the most popular global online platforms

BUILD-A-BEAR ENTERTAINMENT AND FOUNDATION MEDIA PARTNERS BEGIN PRODUCTION ON ‘GLISTEN AND THE MERRY MISSION’ STARRING JULIA MICHAELS, DIONNE WARWICK AND TRINITY JO-LI BLISS

LOS ANGELES, CA – 30 November 2022: Star-studded cast to be featured in first Build-A-Bear animated Christmas film based on best-selling holiday plush expands the entertainment footprint for the company

BUILD-A-BEAR WORKSHOP^® OPENS NEW LOCATION AT SIX FLAGS MAGIC MOUNTAIN

ST. LOUIS, MO – 27 October 2022: Build-A-Bear has announced it is opening a new store at Six Flags Magic Mountain Amusement Park Amusement Park in Valencia, California.

BUILD-A-BEAR MARKS 25^th ANNIVERSARY WITH RECORD-SETTING FIRST HALF RESULTS DRIVEN BY ITS TRANSFORMATIVE STRATEGIC INITIATIVES

ST. LOUIS – 11 October 2022: Build-A-Bear celebrates milestone anniversary throughout the year culminating with New York Stock Exchange Bell Ringing and First-Ever Gala Benefitting Build-A-Bear Foundation.

BUILD-A-BEAR ENTERTAINMENT AND HELLO SUNSHINE PARTNER ON REIMAGINED GOLDILOCKS AND THE THREE BEARS FEATURE FILM

ST. LOUIS – 06 October 2022: Build-A-Bear Entertainment, a subsidiary of Build-A-Bear Workshop, Inc. (NYSE: BBW), along with Hello Sunshine, a part of Candle Media, today announced that they have partnered to develop a reimagination of the classic children’s story, Goldilocks and the Three Bears.

SHRINERS CHILDREN’S OPENS BUILD-A-BEAR FOUNDATION BUDDY ROOMS AT LOCATIONS THROUGHOUT NORTH AMERICA

ST. LOUIS – 29 September 2022: Shriners Children’s and Build-A-Bear Foundation have joined forces to offer a one-of-a-kind experience to the patients at Shriners Children’s, helping to provide hope and healing to children receiving care.

BUILD-A-BEAR TO UNVEIL NFT COLLECTION AND ONE-OF-A-KIND, COLLECTIBLE BEAR ENCRUSTED WITH SWAROVSKI CRYSTALS AND A RED CRYSTAL HEART

ST. LOUIS – 28 September 2022: In partnership with Sweet, Build-A-Bear enters Web3 with its first collection of digital bears and commemorative plush bears to celebrate its 25th Anniversary

BUILD-A-BEAR WORKSHOP LAUNCHES NEW E-COMMERCE SITE AND ENHANCES OMNI-CHANNEL CAPABILITIES

ST. LOUIS – 22 September 2022: Build-A-Bear Workshop, Inc. announces a new website design with improvements allowing the company, best known for its interactive and iconic bear building experience...

BUILD-A-BEAR WORKSHOP^® OPENS NEW LOCATION AT FOOTBALL HALL OF FAME VILLAGE

ST. LOUIS – 16 September 2022 – Build-A-Bear Workshop announces it has officially opened a new store at the Fan Engagement Zone at The Hall of Fame Village...

IT’S BEARS FOR BOOKS AT BUILD-A-BEAR AS BRAND CELEBRATES NATIONAL TEDDY BEAR DAY AND ITS ONGOING SUPPORT OF CHILDREN’S LITERACY

ST. LOUIS – 09 September 2022: Build-A-Bear Workshop (NYSE: BBW) celebrates its favorite day of the year today, National Teddy Bear Day, with the launch of its newest furry friend, Read Teddy, to support its ongoing children’s literacy efforts and encourage a love of reading among children.

BUILD-A-BEAR WORKSHOP^® OPENS NEW LOCATION AT BAYSIDE MARKETPLACE IN MIAMI

ST. LOUIS – 07 September 2022: Build-A-Bear Workshop announces it has officially opened a new store at Bayside Marketplace, located at 401 Biscayne Blvd in Miami, Florida.

BUILD-A-BEAR WORKSHOP^® OPENS NEW LOCATION AT SCARBOROUGH TOWN CENTRE

ST. LOUIS – 23 August 2022: Build-A-Bear has announced a new store opening at Scarborough Town Centre in in Scarborough, Ontario.

BUILD-A-BEAR WORKSHOP^® OPENS NEW LOCATION AT HOUSTON PREMIUM OUTLETS

ST. LOUIS – 08 August 2022: Build-A-Bear^® Is the Perfect Destination for Fun for the Whole Family.

LIVE ACTION FILM HONEY GIRLS WINS THREE LEO AWARDS IN TELEVISION MOVIE CATEGORY

ST. LOUIS – 28 July 2022: Build-A-Bear Entertainment is pleased to announce that Honey Girls, a music-driven live action film, received three 2022 LEO Awards from the British Columbia Film Industry.

BUILD-A-BEAR WORKSHOP^® OPENS NEW LOCATION AT SOUTHPARK MALL

ST. LOUIS – 27 July 2022: Build-A-Bear^® has announced it is opening a new store at SouthPark Mall in Charlotte, NC, located at 4400 Sharon Road. This Workshop will offer the signature Build-A-Bear Make-Your-Own experience, including the iconic Heart Ceremony, with an assortment of furry friends, accessories, and products that appeal to kids, teens and adults alike.

BUILD-A-BEAR WORKSHOP^® CONTINUES 25TH ANNIVERSARY CELEBRATION

ST. LOUIS – 27 July 2022: Build-A-Bear Workshop Releases New Limited Edition Collectibles and Exclusive Collaborations as Part of Year-Long Anniversary Event.

BUILD-A-BEAR WORKSHOP^® OPENS NEW LOCATION AT SOUTHAVEN TOWNE CENTER

ST. LOUIS – 12 July 2022: Today, Build-A-Bear is opening a new store at Southaven Towne Center in Southaven, Mississippi. This Workshop will offer the signature Build-A-Bear Make-Your-Own experience, including the iconic Heart Ceremony, with an assortment of furry friends, accessories, and products that appeal to kids, teens and adults alike.

BUILD-A-BEAR WORKSHOP^® RECEIVES BACK-TO-BACK PRESTIGIOUS NEWSWEEK AWARDS

ST. LOUIS – 08 July 2022: Build-A-Bear Workshop (NYSE: BBW), a beloved brand and leading interactive retailtainment concept appealing to a wide array of consumers who enjoy the fun of making their own furry friends, has been recognized as one of Newsweek’s America’s Best Retailers of 2022.

BUILD-A-BEAR WORKSHOP^® OPENS NEW LOCATION AT CEDAR POINT

ST. LOUIS – 21 June 2022: Today, Build-A-Bear is opening a new store at Cedar Point Amusement Park in Sandusky, Ohio. This Build-A-Bear Workshop is the latest in a series of new locations focused on theme park and tourist destinations.

PARTIES ARE BACK AT BUILD-A-BEAR WORKSHOP^®

ST. LOUIS – 24 March 2022: Parties at Build-A-Bear Workshop (NYSE: BBW) are back and better than ever! Celebrate a birthday, great report card, school break or making the teamwith a party at Build-A-Bear with easy planning and new party packages, including our special Silver Celebration package in honor of Build-A-Bear’s 25th Anniversary – making it the perfect year to join the fun!

HOP OVER TO BUILD-A-BEAR WORKSHOP^® FOR GIFTS TO CELEBRATE EASTER

ST. LOUIS – 23 February 2022: Build-A-Bear Launches Fun, Innovative and Unique Gifting Solutions for Kids and Adults - Celebrate the start of spring and find everything you need for Easter at Build-A-Bear Workshop (NYSE: BBW)!

FORBES RECOGNIZES BUILD-A-BEAR WORKSHOP^® ON LIST OF AMERICA’S BEST EMPLOYERS FOR THE THIRD CONSECUTIVE TIME

ST. LOUIS – 10 February 2022: Build-A-Bear Workshop, Inc. (NYSE: BBW), a leading multi-generational brand appealing to a wide array of consumers who enjoy the fun of making their own furry friends, has been recognised on the Forbes list of America’s Best Employers 2022.

BUILD-A-BEAR WORKSHOP^® INVITES EVERYONE TO BE A PART OF THEIR SILVER ANNIVERSARY CELEBRATION

ST. LOUIS – 25 January 2022: Build-A-Bear Workshop (NYSE: BBW) officially kicked off a year-long silver celebration to commemorate its landmark 25th anniversary that promises to be filled with heart and hugs!

BUILD-A-BEAR WORKSHOP^® CELEBRATES VALENTINE’S DAY WITH HUGGABLE GIFTS FOR EVERYONE YOU LOVE

ST. LOUIS – 11 January 2022: Tired of flowers and chocolate? Looking to do something different this Valentine’s Day? A gift from Build-A-Bear is one they can love for years to come!

BUILD-A-BEAR WORKSHOP^® WELL PREPARED FOR HOLIDAY SHOPPING FUN WITH WIDE SELECTION OF FURRY FRIENDS, GIFTS AND HOME DÉCOR

ST. LOUIS – 02 December 2021: Retail-tainment company expects teddy bears to be under the tree with proactive management of global supply chain to provide guests the joy of a making a personalized furry friend

NEW LIVE ACTION MOVIE, HONEY GIRLS, DELIGHTING AUDIENCES WITH FEEL GOOD MESSAGE THIS HOLIDAY SEASON

ST. LOUIS – 01 December 2021: The film from Build-A-Bear Entertainment and Sony Pictures Home Entertainment features music from Grammy Award^® winning team and showcases how we are “better together”

ALL-NEW HALLMARK CHANNEL ORIGINAL MOVIE, ‘CHRISTMAS CEO’, FROM BUILD-A-BEAR ENTERTAINMENT, TO PREMIERE ON BLACK FRIDAY

ST. LOUIS – 18 November 2021: Build-A-Bear Entertainment continues its holiday movie tradition, announcing its second Hallmark Christmas Film in two years.

BUILD-A-BEAR WORKSHOP^® NAMES NEW VICE PRESIDENT OF E-COMMERCE AND VICE PRESIDENT OF DIGITAL TECHNOLOGY

ST. LOUIS – 02 November 2021: Build-A-Bear Workshop^® (NYSE: BBW) today announced the hiring of Char Nicanor-Kimball in the newly created role of Vice President of e-Commerce and the promotion of Art Huggard to the role of Vice President of Digital Technology

SHOP EARLY WITH BUILD-A-BEAR WORKSHOP^® THIS HOLIDAY SEASON

ST. LOUIS – 21 October 2021: Shop early and bring the fun and magic of Build-A-Bear Workshop^® (NYSE: BBW) home this holiday season!

BUILD-A-BEAR WORKSHOP^® CELEBRATES BACK TO SCHOOL SEASON WITH SPELLBINDING NEW ARRIVALS TO THE HARRY POTTER-INSPIRED COLLECTION AND “SEPTEMBEAR” SWEEPSTAKES

ST. LOUIS – 07 September 2021: The magic continues with new Harry Potter^™ furry friends and accessories including Hedwig^™, Buckbeak^™, and House relics and the chance to win furry friends for a year!

ANIMAL CROSSING^™: NEW HORIZONS COLLECTION HAS ARRIVED AT BUILD-A-BEAR WORKSHOP^®

ST. LOUIS – 06 April 2021: Today, Build-A-Bear^®, in partnership with Nintendo^®, announced the new Animal Crossing^™: New Horizons collection.

BUILD-A-BEAR^® CELEBRATES VALENTINE’S DAY WITH HUGGABLE GIFTS FOR EVERYONE YOU CARE ABOUT

ST. LOUIS – 12 January 2021: Build-A-Bear Workshop® brings the love this Valentine’s Day with a wide assortment of gifts for kids and adults alike!

BUILD-A-BEAR^® CELEBRATES THE HOLIDAYS WITH GIFTS FOR EVERYONE ON YOUR LIST

ST. LOUIS – 12 November 2020: Build-A-Bear Workshop^® (NYSE:BBW) brings the fun and magic to the holiday season with an assortment of furry friends including the popular Merry Mission™ line, classic movie characters...

BUILD-A-BEAR^® ENTERTAINMENT ANNOUNCES FILM PREMIERE OF ‘DELIVER BY CHRISTMAS’

ST. LOUIS – 21 October 2020: Build-A-Bear Entertainment today announced the premiere date of a new film, Deliver by Christmas, which will be a part of the highly anticipated line-up of Hallmark Christmas movies.

BUILD-A-BEAR WORKSHOP^® CELEBRATES THE HOLIDAY SEASON WITH GIFTS FOR THE WHOLE FAMILY

ST. LOUIS – 15 October 2020: Find the Perfect Gift for Everyone on Your Holiday Shopping List at Build-A-Bear Workshop

BUILD-A-BEAR WORKSHOP^® CELEBRATES TEDDY BEAR HUGS FOR NATIONAL TEDDY BEAR DAY WITH LIVESTREAMING EVENT

ST. LOUIS – 03 September 2020: Build-A-Bear to host livestreaming event in honor of National Teddy Bear Day

A HARRY POTTER-INSPIRED COLLECTION IS APPARATING INTO BUILD-A-BEAR WORKSHOP^®

ST. LOUIS – 27 August 2020: Today, Build-A-Bear, in partnership with Warner Bros. Consumer Products, announced a magical collection that includes a Harry Potter bear and Wizarding World-inspired clothing and accessories.

BUILD-A-BEAR^® RELEASES WORKSHOP JAMS, THE FIRST ALBUM FROM THE BUILD-A-BEAR RECORDS AND WARNER ARTS PARTNERSHIP

ST. LOUIS – 21 August 2020: Build-A-Bear today announced the release of Workshop Jams, the first album from Build-A-Bear Records in partnership with the Arts Music division of Warner Music Group and Warner Chappell.

BUILD-A-BEAR WORKSHOP^® CANCELS POPULAR IN-STORE “PAY YOUR AGE” DAY EVENT IN RESPONSE TO COVID-19

ST. LOUIS – 06 August 2020: Build-A-Bear Workshop announced today that it is canceling its popular annual in-store “Pay Your Age Day” event, due to challenges stemming from the coronavirus pandemic.

BUILD-A-BEAR WORKSHOP^® TO TEMPORARILY CLOSE STORES

ST. LOUIS — 17 March 2020: This communication from Build-A-Bear Workshop President and Chief Executive Officer, Sharon Price John, regarding corporately-managed store closures was shared with Guests and other parties today.

BUILD-A-BEAR^® PLANS TO ACCELERATE ITS DIGITAL TRANSFORMATION WITH SALESFORCE

SAN FRANCISCO — 11 March 2020: Salesforce (NYSE: CRM), the global leader in CRM, today announced an expanded relationship with Build-A-Bear Workshop, Inc. (NYSE: BBW). Build-A-Bear has selected Salesforce as its strategic partner in digital transformation as it plans to diversify its retail portfolio, evolve its business model, and build stronger relationships with consumers.

BUILD-A-BEAR WORKSHOP^® AND WALMART^® TO SHARE TEDDY BEAR HUGS IN CELEBRATION OF THE BIGGEST NATIONAL TEDDY BEAR DAY EVER AT STORES ACROSS THE UNITED STATES

ST. LOUIS – 29 August 2019: Build-A-Bear Workshop, Inc. (NYSE: BBW) today announced plans for its annual celebration of National Teddy Bear Day to be held in store locations around the globe, starting on September 7^th leading into the holiday on September 9^th, 2019.

A NEW DOWNTOWN DEN: BUILD-A-BEAR WORKSHOP^® PLANS TO RELOCATE ITS GLOBAL HEADQUARTERS TO THE CITY OF ST. LOUIS

ST. LOUIS – 08 August 2019: Build-A-Bear expects to leave its current Overland, MO location and begin operating Downtown in Spring of 2020. New headquarters will include modern office spaces and retail experiences at one of St. Louis’ premiere tourist and entertainment destinations.

WARNER MUSIC GROUP’S ARTS MUSIC DIVISION & WARNER CHAPPELL MUSIC PARTNER WITH BUILD-A-BEAR WORKSHOP^® TO LAUNCH NEW RECORD LABEL

NEW YORK – 09 July 2019: Warner Music Group’s Arts Music division and Warner Chappell Music have entered into an exclusive global music partnership with Build-A-Bear Workshop, the popular global brand specializing in customizable stuffed animals, to launch Build-A-Bear Records.

BUILD-A-BEAR WORKSHOP^® DONATES 1,000 TEDDY BEARS TO ROYAL HOSPITALS IN HONOUR OF THE BIRTH OF THE ROYAL BABY

LONDON – 08 May 2019: Commemorative Bears Were Given to Babies Born the Same Day as the UK’s Newest Royal

BUILD-A-BEAR WORKSHOP^® AND BARNARDO’S PARTNER TO GIVE THOUSANDS OF FURRY FRIENDS TO VULNERABLE CHILDREN IN 2019

LONDON – 25 April 2019: Brands Kick Off Fundraising Campaign with a Nationwide In-store Event at Build-A-Bear Workshop® on Saturday, 4 May; Invite Public to Help Make Furry Friends to be Donated to Barnardo’s

BUILD-A-BEAR WORKSHOP^® SPRINGTIME SURPRISES: NEW “SCRATCH & MATCH” GIFTS WITH PURCHASE, SCRAMBLES^™ MIX ‘N’ MATCH GIFTS AND IN-STORE ACTIVITIES IN BLOOM AT BUILD-A-BEAR

ST. LOUIS – 11 April 2019: Build-A-Bear is hatching a spring full of fun for every-bunny, including the opportunity to bring home FREE gifts with the purchase of furry friends, new creative collections to complete every Easter basket, and an in-store scavenger hunt—plus, Easter photo ops for the family.

BUILD-A-BEAR WORKSHOP^® LAUNCHES NEW “BUILD-A-BAE” DATING APP

ST. LOUIS – 29 March 2019: Launching this April, New Build-A-Bae Dating App Will Use Proprietary Algrrrrithm to Help Singles Find Their Perfect Match

BUILD-A-BEAR WORKSHOP^® LAUNCHES ONE-FOR-ONE HUGS N’ HOPE BEAR TO HELP PROVIDE FURRY FRIENDS TO CHILDREN IN NEED

ST. LOUIS – 07 March 2019: For Every Hugs N’ Hope Bear Sold, Build-A-Bear Will Donate One Teddy Bear to Build-A-Bear Foundation™

CELE-BEAR-ATING LOVE OF ALL KINDS: BUILD-A-BEAR WORKSHOP^® GIFTSHOP^™ OFFERS VALENTINE’S DAY GIFT OPTIONS FOR EVERY RELATIONSHIP STATUS

ST. LOUIS – 29 January 2019: New Gift Sets for GALentines, PALentines and VALentines Include Spa Robes, “Build-A-Bear Bubbly” Accessory, Silky Boxers, Little Black Dresses and More

BUILD-A-BEAR WORKSHOP^® ‘EMBRACES’ THE POWER OF HUGS FOR NATIONAL HUG DAY WITH SPECIAL DEALS ON SELECT FURRY FRIENDS

ST. LOUIS – 14 January 2019: Huggable Brand Announces Select £5.50 Furry Friends and Jason Mraz as 2019 Hug AmBEARsador™, Plus Launch of Exclusive Jason Mraz Bear and Album

BUILD-A-BEAR WORKSHOP^® CELEBRATES A DECADE OF BEING AN ACCLAIMED WORKPLACE WITH A SPECIAL DONATION IN HONOR OF ASSOCIATES

ST. LOUIS – 10 January 2019: Funds will be Distributed to a Children’s Hospital and the Company’s Associate Fund

CRAZY 8 "REINDEALS": BUILD-A-BEAR WORKSHOP^® KICKS OFF DECEMBER WITH 8 DAYS OF DEALS, INCLUDING $8 FURRY FRIENDS

ST. LOUIS – 29 November 2018: Select Popular Furry Friends Will Be $8 from 1- 8 December With New Plush Offered Each Day; Additional Furry Friends Will Also Be $8 Off

TWICE AS NICE: BUILD-A-BEAR WORKSHOP^® INVITES FAMILIES TO MAKE A FURRY FRIEND AND “BUY ONE, GIVE ONE” TO A CHILD IN NEED FOR GIVING TUESDAY

ST. LOUIS – 27 November 2018: For Every Furry Friend Purchased In Stores And Online Today Through Dec. 4, One Furry Friend Will Be Donated to Toys For Tots

IT’S A “BFD” AT B-A-B: BUILD-A-BEAR WORKSHOP^® ANNOUNCES “BIG FURRY DEALS” INCLUDING BOGO $6 OFFER ON ALL FURRY FRIENDS & $6 PENGUIN DOORBUSTER ON BLACK FRIDAY

ST. LOUIS – 08 November 2018: Additional Deals and Special Offers to be Announced at Select Times Throughout the Season for Build-A-Bear Bonus Club Members

CELEBEARATE THE SEASON: BUILD-A-BEAR WORKSHOP^® INVITES FAMILIES TO SIGN THE NICE LIST, ENTER TO WIN THEIR WISH LIST & CAPTURE SHAREABLE FAMILY PHOTOS

ST. LOUIS – 02 November 2018: Guests can Make Wishes, New Christmas Traditions and Personalized Gifts at Workshop Locations Across the Country

BUILD-A-BEAR WORKSHOP^® ANNOUNCES NEW SEASONAL POP-UP SHOPS AND NEW PERMANENT STORES INSIDE POPULAR, FAMILY-FRIENDLY DESTINATIONS

ST. LOUIS – 30 October 2018: Experiential retailer plans permanent shops at new FAO Schwarz flagship in New York City and select Great Wolf Lodge resorts, as well as seasonal pop-up shops at Bass Pro Shops and Cabela’s, Gaylord Resorts and more

BUILD-A-BEAR WORKSHOP^® EXPANDS LICENSING PROGRAM WITH EXCLUSIVE PLUSH LAUNCH AT WALMART AND WALMART.COM

ST. LOUIS – 04 October 2018: Build-A-Bear also Announces New Additions to the Company’s Growing Outbound Licensing Program

SOUTHWEST AIRLINES AND BUILD-A-BEAR WORKSHOP^® PARTNER TO TAKE BEAR HUGS TO NEW HEIGHTS IN CELEBRATION OF NATIONAL TEDDY BEAR DAY 2018

DALLAS – 05 September 2018: 20,000 teddy bears to be donated to Southwest charitable partners; Surprises planned for select flights across the country

WELCOME TO THE WORLD OF KABU^™, A NEW LIFESTYLE BRAND FROM BUILD-A-BEAR WORKSHOP^®

ST. LOUIS – 31 July 2018: Interactive retailer launches “kawaii”-style collection for tweens, including graphic novel, all-new furry friends, accessories, a mobile gaming app and more

BUILD-A-BEAR WORKSHOP^® “COUNT YOUR CANDLES” PROGRAM IS OFFERED YEAR-ROUND TO CHILDREN OF BONUS CLUB MEMBERS DURING A CHILD'S BIRTHDAY MONTH

ST. LOUIS – 17 July 2018: Company Also Reminds Bonus Club Members to Print or Take a Screen Shot of Pay Your Age Day Vouchers by 11:59 p.m. CDT on July 18, 2018.

BUILD-A-BEAR WORKSHOP^® IMPORTANT UPDATE - PAY YOUR AGE DAY

ST. LOUIS – 12 July 2018: On July 12, 2018, Build-A-Bear Workshop’s Pay Your Age Day event generated an overwhelming response, resulting in long lines, extensive waits and disappointed Guests.

EVERYBODY, COME ON IN! BUILD-A-BEAR WORKSHOP^® ANNOUNCES “PAY YOUR AGE” DAY DEAL IN STORES ON JULY 12

ST. LOUIS – 09 July 2018: Guests Can Pay Their Age for Any Make-Your-Own Furry Friend Available in Stores on Thursday, July 12, in Celebration of the Company’s New ‘Count Your Candles’ Birthday Experience

BUILD-A-BEAR WORKSHOP^® KICKS OFF 2018 PARTNERSHIP WITH CANINE COMPANIONS FOR INDEPENDENCE^® & FUNDRAISING CAMPAIGN TO PROVIDE SERVICE DOGS TO KIDS IN NEED

ST. LOUIS – 28 June 2018: Interactive retailer will donate $1 for every Promise Pets™ furry friend made in stores today through August 8, 2018

BUILD-A-BEAR WORKSHOP^® SECURES SPOT ON FORTUNE’S BEST WORKPLACES FOR MILLENNIALS LIST FOR FOURTH CONSECUTIVE YEAR

ST. LOUIS – 26 June 2018: For the fourth year running, Build-A-Bear Workshop^® has been named to the Best Workplaces for Millennials list, according to global research and consulting firm Great Place to Work^® and FORTUNE.

BUILD-A-BEAR WORKSHOP^® AND AMERICAN RED CROSS EXPAND PARTNERSHIP TO GIVE 7,000 BEAR HUGS TO FAMILIES IN CRISIS

ST. LOUIS – 31 May 2018: Retailer Hosts Nationwide In-store Event June 2, Invites Public to Help Make Furry Friends to Donate.

FIND YOUR WINGS: BUILD-A-BEAR WORKSHOP^® LAUNCHES “BEARY FAIRY FRIENDS^™” INTELLECTUAL PROPERTY COLLECTION AND ENCHANTING IN-STORE EVENTS

ST. LOUIS – 03 April 2018: Experiential retailer’s newest line includes Make-Your-Own Enchanted Unicorn and Fairy Bear, plus light-up wings to be “earned” by helping others

BUILD-A-BEAR WORKSHOP^® BRINGS SPRING TO LIFE WITH EASTER BASKET MUST-HAVES AND IN-STORE ACTIVITIES

ST. LOUIS – 07 March 2018: Make-Your-Own Bunny Experience, New Colorful Furry Friends and Photo Ops with Bunny Mascot Pawlette^® are All Available at the Ultimate Family-Fun Destination for Spring

BUILD-A-BEAR WORKSHOP^® CELE-BEAR-ATES 10^TH YEAR ON FORTUNE 100 BEST COMPANIES TO WORK FOR^® LIST

ST. LOUIS – 15 February 2018: For the tenth year running, Build-A-Bear Workshop has been named to the FORTUNE 100 Best Companies to Work For list, according to global research and consulting firm Great Place to Work and Fortune.

HOW SWEET IT IS: BUILD-A-BEAR WORKSHOP^® UNVEILS ‘SWEET SHOP’ VALENTINE’S DAY GIFTS WITH HEART AND CHARITABLE PARTNERSHIP WITH MAKE-A-WISH^®

ST. LOUIS – 23 January 2018: Love and hugs abound at Build-A-Bear Workshop, Inc. (NYSE: BBW), an interactive destination where Guests can create personalized furry friends, as the company unveiled a new collection of Valentine’s Day gifts that are sweeter than ever.

BUILD-A-BEAR WORKSHOP^® CELE-BEAR-ATES NATIONAL HUG DAY WITH HUGS FROM MASCOT BEAREMY^® TO SUPPORT MAKE-A-WISH^®

ST. LOUIS – 16 January 2018: National Hug Day is just around the corner, and this year Build-A-Bear Workshop, Inc. (NYSE: BBW), an interactive destination where guests can create personalized furry friends, is celeBEARating with bear hugs for an important cause! Join in the fun and embrace the power of hugs with Bearemy^®, the Build-A-Bear mascot, in Build-A-Bear Workshop stores across the country.

BUILD-A-BEAR WORKSHOP^® ANNOUNCES NEW LICENSED PARTNERSHIP WITH NINTENDO AND UNVEILS MAKE-YOUR-OWN SUPER MARIO FURRY FRIENDS AND ACCESSORIES

ST. LOUIS – 13 December 2017: Build-A-Bear Workshop, Inc. (NYSE: BBW), an interactive destination where Guests can create personalized furry friends, today announced a new licensed partnership with Nintendo, unveiling three new Make-Your-Own Super Mario furry friends—plus, a pre-stuffed Toad, sound chips and accessories. This is the first time Super Mario products have been offered at Build-A-Bear Workshop.

GREAT PLACE TO WORK^® AND FORTUNE NAME BUILD-A-BEAR WORKSHOP^® ONE OF THE BEST WORKPLACES FOR DIVERSITY FOR THIRD CONSECUTIVE YEAR

ST. LOUIS – 05 December 2017: For the third consecutive year, Build-A-Bear Workshop Inc. (NYSE: BBW)—an interactive destination where Guests can make customized furry friends—is one of the Best Workplaces for Diversity, according to global research and consulting firm Great Place to Work and FORTUNE.

LAYERED WITH FUN: BUILD-A-BEAR WORKSHOP^® INTRODUCES FIRST-EVER BUILD-A-BEAR BAKESHOP

ST. LOUIS – 14 November 2017: Retailer Translates Signature Make-Your-Own Experience into New Bakeshop Concept.

GREAT PLACE TO WORK^® AND FORTUNE NAME BUILD-A-BEAR WORKSHOP^® ONE OF THE BEST WORKPLACES IN RETAIL FOR FOURTH CONSECUTIVE YEAR

ST. LOUIS – 07 November 2017: For the fourth consecutive year, Build-A-Bear Workshop Inc. (NYSE: BBW)—an interactive destination where Guests can make customized furry friends—is one of the Best Workplaces in Retail, according to global research and consulting firm Great Place to Work and FORTUNE.

‘TWAS THE FUN BEFORE CHRISTMAS: BUILD-A-BEAR WORKSHOP^® INTRODUCES GIFTS FOR EVERYONE ON YOUR LIST, A THANKSGIVING TURKEY, NEW MERRY MISSION REINDEER AND MORE

ST. LOUIS – 01 November 2017: Celebrate the Holiday with Fun Ways to Give and Give Back

BUILD-A-BEAR WORKSHOP^® REPORTS THIRD QUARTER FISCAL 2017 RESULTS

ST. LOUIS – 26 October 2017: Build-A-Bear Workshop, Inc. (NYSE: BBW) today reported results for the 2017 third quarter and the 39 weeks ended September 30, 2017.

BUILD-A-BEAR WORKSHOP^® BRINGS “BOO-RIFIC” FUN WITH 2017 HAUNTED WORKSHOP COLLECTION

ST. LOUIS – 11 October 2017: Retailer Gets Ghostly with Five New Halloween Furry Friends

BUILD-A-BEAR FOUNDATION GIVES 20,000 TEDDY BEARS TO CHILDREN’S HOSPITALS ACROSS THE USA IN PARTNERSHIP WITH UNITED WAY AND UPS

ST. LOUIS – 10 October 2017: Cuddly Company Kicks Off Countdown to 20th Birthday on October 27 with 20,000-bear Donation and Announcement of a New Charitable Giving Focus

BUILD-A-BEAR WORKSHOP^® COMPLETES REVIEW OF STRATEGIC ALTERNATIVES

ST. LOUIS – (BUSINESS WIRE) – 21 August 2017: Build-A-Bear Workshop, Inc. (NYSE:BBW) today announced that its Board of Directors has completed its previously announced review of strategic alternatives.

BUILD-A-BEAR WORKSHOP^®ANNOUNCES ONGOING INVESTMENT IN PBS KIDS AS A CORPORATE SPONSOR

ST. LOUIS – (PRNEWSWIRE) – 03 August 2017: Build-A-Bear Workshop today announced official details of a new partnership with PBS KIDS. In April, Build-A-Bear kicked off a corporate sponsorship of two PBS KIDS programs, Curious George and Wild Kratts.

BUILD-A-BEAR WORKSHOP^® REPORTS INCREASED TOTAL REVENUE WITH SECOND QUARTER FISCAL 2017 RESULTS

ST. LOUIS – (BUSINESS WIRE) – 27 July 2017: Build-A-Bear Workshop, Inc. (NYSE:BBW) today reported results for the 2017 second quarter and 26 weeks ended July 1, 2017.

BUILD-A-BEAR WORKSHOP^® AND AMERICAN RED CROSS TO DISTRIBUTE TEDDY BEARS TO FAMILIES IN TIMES OF NEED

ST. LOUIS – (PRNEWSWIRE) – 20 July 2017: Build-A-Bear and the American Red Cross today announced an ongoing partnership to provide teddy bears to families when disaster strikes. This month, the American Red Cross received a donation from Build-A-Bear—a global brand kids love and parents trust—of 5,000 furry friends, which will be distributed during disaster-relief operations at the humanitarian organization's discretion.

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