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Affiliate Partners

Join the Build-A-Bear Workshop® Affiliate Programme!

Build-A-Bear Workshop is the only global company that offers an interactive retail-entertainment experience. We take pride in helping our Guests mark special occasions, start new friendships and create their own unique adventures.

Since 1997, millions of people have found their own meaning in one of our furry friends. Build-A-Bear empowers kids of all ages to express themselves in an exciting environment.

Programme Features:

  • Competitive commission rate
  • 45-day referral cookie
  • Daily data feed available
  • Weekly affiliate newsletter
  • Promotional coupon codes
  • Dedicated Affiliate Manager to answer all of your questions

Search Policy: We encourage affiliates to use our keywords in their search engine optimization. However, affiliates may not use our trademark name, domain name or misspellings or variations of these. We ask affiliates to use our full name: Build-A-Bear Workshop and that, when referencing the process of making stuffed animals, you use the word "make" not "build." Build-A-Bear is our well-known trade name and a registered trademark of Build-A-Bear Retail Management, Inc. As such, Build-A-Bear should only be used in capital letters to refer to our products and services and should not be used as a verb. Please see our Program Terms for our detailed SEM policy.

PR Policy: Please reach out to us before engaging in any media opportunities. Our PR team would like to partner with you in featuring our brand but we will need to review opportunities on a case-by-case basis. As a reminder we have included our Publicity Policy below. Please reach out to with any questions.

Publicity Policy: You shall not create, publish, distribute or permit any written material that makes reference to Build-A-Bear Workshop without first submitting such material to us and receiving our written consent.

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