Cuddly Couture™

Featuring fashion-forward clothing and glamorous accessories for soft toys, this stylish collection lets your furry friend shine with runway-ready looks. From chic dresses and trendy jackets to sparkling shoes and statement accessories, Cuddly Couture™ is perfect for plush personalities who love to stand out. Whether you're celebrating a special occasion or just want to add a little flair, this collection turns every moment into a fashion moment. Dress your soft toys in adorable Cuddly Couture™ outfits at a store near you or through our online Bear Builder.

Add even more personality to your soft toy with a custom voice message! Give your plush a confident catchphrase, a sweet message, or a fun greeting to match their fabulous look. Simply record a 5 to 30-second clip at home or in store and our Bear Builders can add your special message to any soft toy. With stylish outfits, dazzling accessories, and personalised sound options, Build-A-Bear’s Cuddly Couture™ collection is the ultimate way to create a plush companion with major star power.