Heart of playtime

Once Upon A Time...

Imagination and the spirit of possibility inspired children and adults of all ages to express their creativity – and that adventure still continues today. Read Our Story

Making Wishes Come True

With the help of so many of our valued guests, Build-A-Bear Workshop was able to grant the wishes of children with life-threatening medical conditions. Learn More

Playtime Inspiration

Parents know how important playtime is to child development. It’s also the perfect opportunity to connect with children in a lasting and meaningful way. That’s why, each week, we will offer new inspiration through articles and activities to support parents in making the most of every playful moment. Find Out More


Once Upon A Time..

Build-A-Bear World Tour

You can find a Build-A-Bear Workshop in more than 400 locations worldwide and growing. Read More

Inspiring Activities for Kids

Join Our Team

Follow your heart to a rewarding experience in one of our stores, World Headquarters or our Distribution Center. Read More

Easing into Unstructured Play

Meet Our Charitable Partners

Every year we support those who share their hearts to make a difference in the world... Read More