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- 2007 Silver Winner Small Multi Media Campaign
- Ultimate Party Giveaway
National Retail Federation
- 2007 Gold Winner Single Media Campaign – Live Vote
- Unscripted Campaign - Agency: Barkley
National Retail Federation
- 2006 Pinnacle Award
- Sales & Marketing Executives International Academy of Achievement
Maxine Clark
- 2006 Best International Campaign
- Stuffed with Hugs™
Kid Power
- 2006 Runner Up - Best Other Campaign
- Mall of America Grand Opening Cele-bear-ation
Kid Power
- 2006 Junior Achievement National Business Hall of
- Maxine Clark
- 2006 Bronze Winner Direct Mail
- NYC Store Opening
National Retail Federation
- Seventeen.com 10 Best Companies
- Read more on Seventeen.com
- 2005 Customer First Awards
- Customer-Centered Leader - Maxine Clark, Fast Company
- 2005 NASBIC Portfolio Company of the Year
- National Association of Small Business Investment Companies
- 2005 Outstanding Website WebAward
- www.buildabear.com,
The Web Marketing Association
- 2005 Standard of Excellence WebAward
- www.friends2Bmade.com, The Web Marketing Association
- Favorite Place to Host a Birthday Party
- 2005 Readers’ Choice, Lancaster Newspapers, Inc.
- Favorite Place for a Birthday Party
- Annual Family Favorites Contest, Kentuckiana Family magazine
- 2005 SASI Award
- Media: Luau Lovin’ Teddy - Hawaii Tourism Campaign, Shop America Alliance
- 2005, 2004 & 2003 Circle of Excellence Award
- BizRate.com
- 2005 & 2004 Greater St. Louis Top 50 Award
- RCGA
- 2005 Circle of Excellence Platinum Award
- The award recognizes the very best online retailers in customer satisfaction.
- 2002 Finalist Print Media
- Direct Mail Series,
National Retail Federation
- 2002 Merchandising Achievement Award
- Best Original Promotion - Furry Fashion Shows
Playthings magazine
- 2001 Retail Innovator of the Year
- Outstanding retailer with a singular, innovative approach to the retail trade
National Retail Federation
- 2001 Best Places to Work
- ZD Net –Interactive Week Magazine
- 2001 Gold Award
- Postcard Series - Direct Mail
National Retail Federation
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